Party preference is the top factor voters consider when deciding their vote
- Nearly a third of voters ranked political party endorsements as the most important factor when determining which candidate to vote for.
- Digital media (13%) and candidate’s website (12%) are the next closest platforms where voters research candidates.
Voters say messaging about about biological boys competing in girls sports and sharing locker rooms is more believable than exaggerated
When it comes to statements regarding biological boys competing against girls in sports and sharing locker rooms, 46% of voters find the statements believable compared to only 37% who see the statements as exaggerated.
Unreported crimes against children in school is effective messaging
- More than half of voters would be less likely to vote for a candidate who voted to let crimes against children go unreported.
Voters say candidates support of hiding information about children transitioning from parents is more believable than exaggerated
- 50% say they would believe a statement that accused a candidate of voting to hide information from parents about their child’s gender.